A newly signed client, ConAgra, had recently made a deal with Minor League Baseball to partner on a promotional initiative. My department was tasked with creating multiple design platforms to highlight this partnership with a deliverable due date of June 1st. It was March, so we had to work fast. I grouped every resource I had together and we hit the ground running. It was decided that we would run programs in five different markets across the nation, simultaneously.

Each market would have it’s own customized promotion, ‘win season tickets’, ‘picnic in the ballpark’, ‘a ballpark named in your honor’, etc. I proposed each promotion should have it’s own customized look to better highlight the excitement of the offerings and the multiple brands associated with the program. By the end of the first month, with the initial concepts approved, I was directing four different artists from various parts of the country as well managing on-location photo shoots. Maintaining the timeline to hit the June deadline was tricky but I am pleased to say we delivered. Our efforts were rewarded as the successes of the programs inspired, ConAgra and Minor League Baseball to partner again the following year. We of course were hired to handle the promotion again.